Sunday, February 26, 2012

A little History of Jeans

Jeans are probably the most worn item of clothing amongst teenagers nowadays. If you just look around our classroom, at least 3 quarters of the class are wearing jeans(unless it's like 44°, and that NEVER happens in Geneva, so yeah, jeans it is!). But that doesn't mean everyone is wearing the same jeans. Jeans, like t-shirts, range in sooo many categories. There are different cuts, different fits, different lengths, different colors, different brands, different materials and different prices! If you're wondering what I mean by 'different materials' here's a little history about jeans.

History of Jeans 
Jeans were originally designed by Levi Strauss, a Bavarian immigrant who moved to San Francisco in 1850. In the mid-19th century, during the Gold Rush, Levi had the idea to create trousers which would be worn by miners. He had heard that miners needed durable pants, so he hired a tailor and started making garments out of tent canvases. Later denim was used, and copper riveting was added to pocket seams. In 1853, partnership of Levi Strauss and his two bothers Louis and Jonas was formed. When he died in 1902, the company was passed down to his two nephews, and later to their in-laws: the Haas family. In 1946, the company decided to stop wholesaling and to focus mainly on manufacturing clothing under it's own brand name, Levi Strauss& co, this was when the company's most impressive growth occurred. By the 1960's the company which had once only been worn by American cowboys had become popular worldwide!


Denim on the other hand, is said to have originated from france. The word 'denim' comes from the town which it was created in, Nîmes. Get it? De Nîmes --> Denim? How cool is that?!






No comments:

Post a Comment